A unique protest movement is gaining traction in Ghana, where the Drunkards Association has issued a formal ultimatum demanding a correction to the sudden surge in alcohol prices.
Despite the significant strengthening of the cedi, the cost of both alcoholic and non-alcoholic beverages remains high—prompting the association to warn of a nationwide protest within three weeks if the government does not act .
The group, which claims a membership of over 16 million, argues that the current pricing structure defies economic logic and disproportionately impacts consumers and small-scale vendors alike.
The call to reduce prices comes against the backdrop of recent macroeconomic improvements, including a stronger national currency and lower fuel costs .
As part of its mobilisation strategy, the association has engaged with vendors, civic bodies, and broader community networks to prepare for coordinated demonstrations, should the government fail to adjust the prices in a timely manner .
This development has sparked a broader debate on consumer rights, pricing regulations, and market fairness in Ghana.
Observers allege that while policymakers have responded promptly to other cost-of-living pressures, the alcohol market has been neglected, raising questions about selective governmental response.
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